NITV provides television from the perspective of indigenous people in Australia. Christie (1985) discusses the differences between a ‘world view as seen by people of western cultures and indigenous people’. He suggest that the western view is one of the environment having been controlled and manipulated for survival, this is also extended to the social world. In contrast, the indigenous world view is one of co-operation and co-existence with the forces of nature and this is generalised to view of fellow humans. Further, western people have a positive view of knowledge: the world exists in a certain way and knowledge can be gained by observing and collecting data and studying it. Instead indigenous people believe the way the world is has special meaning which unties people, land and songs. Other differences are the value placed on kinship and reciprocal relations within indigenous culture where the focuses is on cooperation over competition with less emphasis on individual ownership of possessions and a greater importance placed on membership to the family and community (Dockery 2010). Taking this into account the indigenous ‘world view’ is not interpreted or represented in much of mainstream Australian culture, including the media. For this reason Indigenous media is a key way through which this cultural world view and identity might be expressed and shared. As has been discussed on other blog posts, evidence suggests that culture provides meaning and value to people’s lives contributing to their psychosocial stability (Dockery 2010) NATSIS data suggests that continuity of traditional indigenous cultural production, such as this television channel, have a positive outcome on well-being (Biddle and Swee 2012).